Facts and Figures
The estimates below relate to the digital OOH market in the UK. From time to time we will update these figures, as new data becomes available.
| Number of UK screens under management |
100,000 |
| Number of individual networks |
70 |
| Number of selling points |
35 |
| Value of expenditure on digital screens |
£72m |
| Digital OOH share of the whole OOH market |
8.3% |
| Share of top 100 advertisers using digital in past year |
30% |
| Proportion of OOH campaigns using digital |
30% |
September 1, 2009
Outdoor now part of the digital advertising revolution
When digital media was born, media planners only had one option: the internet. After a while other digital media emerged, including mobile media such as phones and PDA’s, online video, in game advertising and so on.
Now, with digital screens, outdoor has suddenly become part of a very large movement: convergence. It means that digital campaigns can be planned across more media channels.
Outdoor gives a digital campaign far more presence, carrying the digital message into street locations and right through to the point of purchase.