Digicom Insight - We value your business
Digicom Insight will provide clients with the dual benefits of Digicom's independent status - unaffiliated to any individual network owners - and the proven expertise of the people involved. The division’s aim is to draw knowledge (both UK and global) from throughout the Digicom business, and deliver the benefits of the company’s technical, commercial and third party sales experience to other businesses seeking to operate within the digital signage sector.
Digicom Insight will work with individuals and companies such as retailers, landlords / estate owners, and finance houses, looking to invest in the digital out of home sector, to help these groups optimise their opportunities within the medium. The primary goal of the team is to save clients time and money for their entry into or expansion in the digital out of home medium, ensuring that they develop an appropriate and profitable model from the start.
Network evaluation
The more digital network owners and operators we talk to (and we talk to a lot), the more information we gather. One of the most common questions is about estate valuation – what value should a network be generating? Using benchmarking, and a range of metrics we know from the market (quality ratings, cost per thousands, regional variations) we can help you to pinpoint a reasonable revenue figure.
Development
Digicom is well placed to consult on all aspects of development. We can advise on channel definition, introduce technical partners, recommend the optimal content sources, and enhance the advertising loop sequence. We have clear views about the mix of relevant material and advertising, as well as how the two best sit together.
Audit
It is surprising how many networks fall down on one or other aspect of execution – be it the physical network, the quality of the kit, checking that everything is working as it should, and making sure that the reporting capability provides the right level of accountability. Our professional audit service gives you the answers.