Advertisers and agencies

Our promise - all the information you will ever need

Digicom’s promise is to make the best possible case for the networks we manage. It means that we conduct due diligence on all aspects of our partners’ networks. It means we set out all their necessary attributes so you know exactly the proposition you are buying: environment, audience size, profile, screen interface, audience flow, dwell time, loop length, ad rotation and attention levels. 

New audience metrics

We are closely monitoring audience measurement systems in digital OOH. The OAA and POSTAR are working on a new model. But as things stand in spring 2009, the OVAB standard is leading the way in the US, and we expect to adopt similar metrics in Europe. It is the most rigorous means for us to show the eyes-on audience who actually see the ad in question. Once your campaign gets under way, we will report on audience delivery against preset targets so that you know exactly where you are at any point. 

Keeping you updated

We want to be recognised as the digital partner who provides the best campaign information to advertisers, and that means regular updates through whatever channel you the client prefer: website, email, IM or mobile.